Animated Gifs

The ability to add motion to a marketing piece creates a unique end user experience that allows us to illustrate more complex ideas than we could with a static graphic. Video and animation have become the new standard in marketing and social media. Everyone wants to create the next "Viral Ad Campaign" not only because it will drive sales but because it extends your social influence and makes you a leader in your respected feild. And let's be honest they usually look really cool too!

While working for J2 Global I had an opportunity to create an email campaign for our eFax brand. The purpose of the campaign was to show people that e-faxing isn't your Grandfathers faxing. It's easy to use, can be done in minutes from you phone, and awards you the freedom to conduct business from wherever you are.

Working within those parameters I was able to concpet these emails and create some very engaging content that ended up being used across multiple advertising channels and platforms.